Users read online reviews before selecting a business (eTailing Group)
Today, it’s essential to have customer reviews on all relevant sites. Having too few or no online reviews can be just as deadly as having only bad reviews.
Users say they will not select a business with poor reputation (Harris Interactive)
Negative reviews and low ratings will drive potential customers (and even existing customers!) into the arms of your competitors.
1 “star” difference in reviews results in 5% – 9% change in revenue (Harvard Business Review)
In today’s competitive marketplace, small variations in star ratings are often the difference between new customer attraction and lost opportunities.
Consumers rarely go beyond Page 1 when searching for businesses like yours. If your business is not there, you lose. Reviews are the type of content that boosts your ranking. Get your business to the top.
The average consumer spends 30 minutes everyday on Facebook, the new “living room” to socialize with family and friends. Having customers recommend your business on Facebook and Twitter helps you win new clients.
Negative reviews on top sites like Google+ can ruin your business. On the other hand, great reviews from happy customers provide a distinct advantage over competitors and boosts your business.
Do you show positive customer testimonials? There’s no better way to influence potential customers, and reinforce existing customers, than by using the voice of your happy customers.